Warby Parker Marketing Concept

I developed a new product concept for Warby Parker after conducting thorough market and industry research to identify opportunities within the eyewear market. I analyzed consumer needs, competitive positioning, and brand identity to ensure the product aligned with Warby Parker’s values and target audience.

Building on these insights, I developed a marketing concept that included mockups for both traditional and digital marketing channels, aligning with the brand’s identity. Additionally, I developed a detailed marketing budget to support campaign execution.