Coperni Digital Marketing Plan

I was tasked with creating a digital marketing plan for Coperni, but before diving into the strategy, I needed to conduct thorough market research to understand the brand's current positioning. This research involved analyzing Coperni's target audience, marketing mix, and marketing campaigns to gather valuable insights.

This research provided critical insights into consumer behavior and market trends, helping me align the marketing strategy with both the brand’s identity and its growth potential. Based on these findings, I developed a digital marketing plan aimed at enhancing Coperni's online presence and engagement.